The 4 Opt-In Mistakes Most Course Creators Make

In this optional lesson, Zach explains the 4 most common opt-in mistakes he sees course creators making.

If you're making one or more of these mistakes, you stand to benefit hugely from this mini-course.

The 4 mistakes are...

1. Not having a full-page popup opt-in
   
   
2. Not having a lead magnet at all (i.e. only having “join my newsletter” or “get podcast episode updates”)
   
   
3. Having a lead magnet, and maybe a full-page popup, but having crappy, not-compelling copy & creative in it
   
   
4. Not performing super simple, slow “80:20” A/B tests, at least until you hit a good baseline