How to Start A/B Tests in Thrive Leads

Now that we've gotten some results from the opt-in that we initially launched, it's time to start an A/B test.

Links to Things Mentioned:

• All Assets (Notion) — All the worksheets, templates, and SOPs 
• Big-Ass .Zip of Everything — All the worksheets & templates
• A/B Test Starting SOP (Notion) — The checklist Zach goes through in this video
• 6 A/B Tests To Run (.pdf) — A handy reference sheet of 6 uber-powerful (and easy) A/B tests you can run
• Opt-In Scorecard (.pdf) — Check how good your opt-in form is at a glance
• The A/B test tracking Notion database is a part of the “Double Your Opt-In Rate Toolkit”