Conversion Audits 🧙♂️
Have Zach review your site and point out the conversion mistakes and opportunities.
Imagine if you knew exactly which steps to take to get more people on your email list...?
(Without getting any new traffic!)
The Problem...
Most course creators are unwittingly making big conversion mistakes that are costing them email subscribers.
In many cases, a few simple tweaks to website opt-in forms can double email list growth rates.
(Or more than double!)
Why it Matters...
As a course creator, your email list is the lifeblood of your business.
And yet, most course creators focus their attention on traffic – rather than conversions – and miss the huge, easy, fast email list growth opportunities right under their noses.
I've seen it many times with clients where having me run some simple "lazy" conversion rate optimization doubles their email list growth rate.
(My record so far is 7x'ing the email list growth rate and adding an extra 9,508 email subscribers for a client.)
What You Stand To Gain...
What would it mean to your bottom line if you were getting twice as many email subscribers each month?
What about even an extra 10%? Or 20%?
For most of my clients, even a 20% bump would be worth thousands of dollars within the first year alone.
(More often, tens of thousands...)
The Power of the Conversion Audit
The hardest part of knowing what you stand to gain from prioritizing conversions is that you don't know what mistakes you're making.
Unless you come from a background of CRO, your knowledge as a marketer and course creator likely doesn't have you naturally seeing the low-hanging fruit conversion opportunities that a pro would.
Simply put, you don't know what you don't know.
When most course creators try to optimize their opt-ins on their own without guidance, they change the wrong things, don't see results, and give up, because it...
- "Doesn't work"
- "Isn't worth the time"
- "Isn't as urgent as all the other stuff on my plate"
The conversion audit gets you a prioritized action plan from a pro CRO whose opt-in forms have been responsible for over 100,000 email subscribers for himself and clients.
Plus, there's a 100% money-back satisfaction guarantee, so you have nothing to lose.
(And would it be overly-cheesy to say that you also have "everything to gain?" Because you do 😅)
What's Included in the Audit?
The audit is meant to be a one-stop action plan for you to implement to massively increase your conversion rates.
It includes...
100% Money-Back Satisfaction Guarantee
My guarantee for audits is simple:
If you don't feel that the insights you gain from the audit are worth what you paid for it, you get all your money back. Simple as that.
"Hold up there buddy, we just met."
Want to learn a bit about Zach before you fork over your credit card details? Fair enough.
Here's s'more info about Zach (me! 👋)...
Hi, I'm Zach. 🧙♂️
(A.K.A. "The Conversion Wizard.")
I help course creators grow their email lists & earn more money by making the most of the traffic they're already getting.
Fun facts and milestones from my 13 years in business:
> 100,000 Subscribers
My opt-in forms have been responsible for over 100,000 email subscribers for myself & clients including EoFire, Amy Porterfield, Jonathan Fields, and More.
+600% Email List Growth
I regularly double opt-in rates for clients — my biggest CRO win to date is a 7x increase that's added an extra 9,508 subscribers so far for one of my clients.
> $1,000,000 in launches managed for clients
In addition to being an active a 6-figure course creator myself, I've directly managed over $1m in launches for clients, owning all stages of the funnel.
What They're Saying...
Here are a few of my mannnny testimonials:
“Not only is Zach a pleasure to work with – he’s amazing at what he does.”
“We’ve worked with Zach on multiple sales and squeeze pages, as well as our whole website revamp, and time and time again he over-delivers on design, user friendliness and functionality. Not only is Zach a pleasure to work with – he’s amazing at what he does.”
— John Lee Dumas & Kate Erickson, EoFire
“Zach did exceptional work & treated my project as though it were his own.”
“Zach has a unique ability to see my vision and shape it into something even better than I had envisioned. Not only did he do exceptional work on my membership site, but he also went above and beyond the scope of the project when we came up against unexpected challenges. He treated my project as though it were his own and that kind of dedication is not always easy to find!”
— Amy Porterfield
“Zach's skills are world-class, and he's the MVP of my launches.”
“Zach is the MVP of my launches & marketing campaigns. He has incredible leadership, great insight, he’s full of good ideas, he works beautifully with the team, and he brings to the table a blend of both technical and creative talent. I literally don’t know what I would do without him. The dude is a rockstar.”
— Paula Pant, Afford Anything
👆 (Note from Zach: Paula's the client I 7x'd opt-in rates for and have so far added an extra 9,508 subscribers to her email list.)
The Risk of Going it Alone...
Here's the deal...
You're good at what you do. You wouldn't be here if you weren't.
But chances are, you're not a CRO pro.
And I've seen too many clients change silly things in their opt-ins that don't move the needle, simply because they didn't know any better.
For example, one of my clients was running A/B tests, but for the wrong things.
All of her tests (5 variants) were performing about the same, ranging from a 0.8% conversion rate to a 1.1% conversion rate.
When I came in, I ran a series of tests changing bigger and more effective aspects of the forms, and eventually got the conversion rate up to 6%!
That's the power here of having someone in your corner who's been "around the block," and knows what's worth pursuing and what's a waste of time.
...But let's not forget the elephant in the room...
All of this assumes you actually take the time to prioritize your conversions!
If you're like most course creators, you won't.
Because frankly, it's not urgent, and it's not burning.
As a course creator, you live your life buried under a mountain of content creation obligations, student support, and working on new courses and promotions.
(Or maybe it's just me...? 😬)
It's all-too-easy to let CRO slip by the wayside.
By getting me in your corner, you get a plan and accountability to take action.
This could be the thing that makes a huge difference in your email list growth rate, and ripples out to make your business uber-profitable.
Because at the end of the day...
More subscribers from less traffic = wayyy more money in your pocket.
This audit helps you get there. 🙂
And remember, the audit is backed by my 100% money-back satisfaction guarantee — if you don't feel the insights from the audit were worth what you paid, you get all of your money back. So there's no risk to you.
(P.S. If you know you're not going to take action yourself and you want someone to just "own this" for you, you can also just hire me and have me take care of everything for you — also backed by a super-strong guarantee.)